Western Kentucky University Athletics and South Central Bank have agreed to a partnership that names the bank the “Official Bank of WKU Football” and exclusive provider of the “Official Debit Card of WKU Athletics.”

The agreement with South Central Bank is the largest sponsorship deal with a bank in WKU athletics history and was secured by Hilltopper Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics.

The bank’s partnership with WKU will offer several Hilltopper student-athletes from various sports NIL opportunities as brand representatives for the bank, using their social media presence to promote South Central Bank’s products, services and local branches.